AI trained with the wisdom of behavioral science

Audit your landing page's
copy & design like a behavioral scientist.

• Paste your landing page URL.
• Boost your landing page conversions with AI trained in behavioral science, decision science, and psychology wisdom.
• Only ~$2 per audit.

Audit Your Landing Page Copy See Demo

Building becomes easier, marketing becomes harder.

How many of your products have failed?

Most makers struggle to effectively communicate the value of their amazing products simply because they lack marketing knowledge.

And most makers are not even aware of having a poor copy.

You might be one of them.

Failing to convey the true worth of exceptional products feels like a betrayal.

Firstly, explaining and agitating the problem. This provides an anchor to convey the value of your solution. Increases the rate at which potential customers are influenced.

→ Behavioral effect and cognitive biases: Contrast effect, Framing effect

Your landing page is your sales machine.

You must describe your product there in an extraordinary manner.

You only have a few seconds to capture people's attention and persuade them.

Otherwise, people won't click that buy button.

Copy is the most crucial thing.

Design is not unimportant, but it's the copy that truly connects.

Take a look at the visuals.

Which one seems more clear and persuasive to you?

Design alone won't tell you much, but the copy reveals everything about the product.

Only Copy

Only Visual

Why just a few seconds?

We make 90% of our decisions with System 1 - the quick side of our thinking (cognitive biases, emotions, and more).

That's why you need to craft a landing page that appeals to behavior.

Otherwise, your customers:
• Won't establish an emotional connection.
• Won't be motivated.
• Won't take action - they'll procrastinate.

Scientific evidence boosts the persuasiveness of your potential customers.

→ Behavioral effect and cognitive biases: Authority, Social proof

For instance:

• When a fly is placed in a urinal, we tend to keep the toilets cleaner.
• As the gaps between lane markings on the road decrease, we feel the need to slow down our cars.
• When something is prohibited or scarce, our desire for it intensifies.
• The value of a glass of water is not the same in your home, a restaurant, or a desert (even though the water itself is the same).

How you frame and present your products greatly influences people' s perception and value.

Supporting your claim with evidence and examples triggers 'confirmation bias.' Because we tend to seek information that supports our beliefs.

→ Behavioral effect and cognitive biases: Social proof and Confirmation bias

.. failing to leverage these insights will result in your product being lost in the noise.

So, what is the solution?

Get an audit and feedback with distilled insights from behavioral, decision, and psychological sciences.

• What motivates people to take action?
• What are the barriers preventing their purchases?
• Why do they keep procrastinating?

Behavioral economics unveils the secrets of cognitive biases, decision-making, and behavioral change.

No need for you to learn and understand it all!

This tool has been trained with distilled wisdom to audit your landing page.
Audit with distilled insights from 200+ cognitive biases.

After framing, communicate your proposal. This is the 'Trigger' step in BJ Fogg's behavior change model. You need to prompt them to take action.

→ Behavioral effect and cognitive biases: BJ Fogg behavior model, Trigger

For whom is this product designed?

Designed for makers who lack marketing knowledge or interest.

You should make them say 'yes, I am in the right place, this product is for me.' This is the 'confirmation bias.'

→ Behavioral effect and cognitive biases: Confirmation bias

You're leaving money on the table

Increasing your conversion rate from 1% to 2% doubles your revenue.

You don't need to split atoms to go from 1% to 2%.

Simply follow the instructions and feedback in your audit to get there.

Or leave money on the table.

We tend to prefer immediate smaller rewards over bigger rewards in the future. From 1% to 2% highlights the immediate concrete benefit Also, the pain of losing is twice as powerful as the pleasure of gaining.

→ Behavioral effect and cognitive biases: Hyperbolic discounting, Present bias, Loss aversion

What do you loss?

$1-2?
or
the chance to double your income?

If you design the options, you design the perception and decisions. Design the options in a way that makes people's preferences easier. Missing the opportunity to double their income triggers 'loss aversion.'

→ Behavioral effect and cognitive biases: Choice architecture, Loss aversion

Pricing

This product is not for profit.
We aim to help makers market their products more effectively.

$100,000 and $8,000 are the alternative costs of accessing behavioral psychology wisdom. And they serve as anchors here. They help convey the value of the product and make it appear quite reasonable.

→ Behavioral effect and cognitive biases: Anchoring effect, Contrast effect, Framing effect

Psychology Master's Degree

$100.000

Behavioral Economics Consulting

$8.000

Audit.Landin.Page

$4.99

10 Credits included.
Each step is 1 credit.
1 full audit = 4 steps.

Audit Your Landing Page

Why ~$2 per audit?

We believe in the "give back" culture.

Our goal is to make marketing that aligns with human psychology, rather than relying solely on rational marketing.

Many people are not yet familiar with cognitive biases and behavioral psychology.

That's why we developed this product.

Possible to market in a better and impactful way.

Only ~$2 per audit.

People build themselves around the concepts of belonging and ownership. And we tend to be together with like-minded individuals and have a tendency to buy from them.

→ Behavioral effect and cognitive biases: Sense of belonging, Identity economics

We building projects that people cannot ignore.

We built this tool to help makers market their products better by leveraging specific knowledge about human behavior.

Audit your landing page's copy & design like a behavioral scientist.